COIMA Headquarters

Porta Nuova Milano

The project proposal for the new COIMA Headquarters completes the area of Porta Nuova placing a dual purpose: firstly to be a highly representative intervention to support the activities of the executive; secondly, connect the urban space with the adjacent park taking shape as a gateway and scenic backdrop.

Starting from this assumption the project explores the theme of synthesis between ‘natural’ and ‘artificial’ both in formal and environmental deal. Furthermore, the comparison between the scale of the operation and the pre-existing volumes has suggested the search for a design solution characterized by a strong aesthetic and volumetric unitary.

The new project was conceived as a unique example in which the pace of the big portals, creates a lar­ge pergola that overlooks the park. The intention is not to propose a more “character” in a place where, present architectures are already strong and full of symbolism. The horizontal building de­fines a scan, a pace that “hosts” the functions, offices and an auditorium / asylum, and a square that becomes the access portal to the park and from the park. Simplicity, rhythm and essentiality are the characteristics of a large Milanese ar­chitectural culture that has made school.

Type: Invitation design competition – winner project (2013)
Customer: COIMA
Surface: 2,400 square meters
Project: Mario Cucinella Architects
Team: Mario Cucinella, Giulio Desiderio, Julissa Gutarra, Riccardo Minghini with Alberto Menozzi, Martina Buccitti, Enrico Pintabona, Daniele Morelli, Luca Stramigioli, Rachid Hicheri, Giuseppe Perrone. Models: Yuri Costantini, Andrea Genovesi
Competition: Luca Sandri, Alberto Casarotto, Alberto Bruno
Consultants: MSC (structures), Studio Ariatta (installations), group C14 (casing illumination), J & A (consultants)
Landscaping design: GREENCURE landscape & healing garden
General Contractor: Colombo Costruzioni
Construction Manager: Giorgio Ceruti
Rendering: Engram Studio; MIR; group C14
Photography: Paolo Riolzi
Interior Design: COIMA Image with Gensler

Starting from this assumption the project explores the theme of synthesis between ‘natural’ and ‘artificial’ both in formal and environmental deal. Furthermore, the comparison between the scale of the operation and the pre-existing volumes has suggested the search for a design solution characterized by a strong aesthetic and volumetric unitary.

The new project was conceived as a unique example in which the pace of the big portals, creates a lar­ge pergola that overlooks the park. The intention is not to propose a more “character” in a place where, present architectures are already strong and full of symbolism. The horizontal building de­fines a scan, a pace that “hosts” the functions, offices and an auditorium / asylum, and a square that becomes the access portal to the park and from the park. Simplicity, rhythm and essentiality are the characteristics of a large Milanese ar­chitectural culture that has made school.

Type: Invitation design competition – winner project (2013)
Customer: COIMA
Surface: 2,400 square meters
Project: Mario Cucinella Architects
Team: Mario Cucinella, Giulio Desiderio, Julissa Gutarra, Riccardo Minghini with Alberto Menozzi, Martina Buccitti, Enrico Pintabona, Daniele Morelli, Luca Stramigioli, Rachid Hicheri, Giuseppe Perrone. Models: Yuri Costantini, Andrea Genovesi
Competition: Luca Sandri, Alberto Casarotto, Alberto Bruno
Consultants: MSC (structures), Studio Ariatta (installations), group C14 (casing illumination), J & A (consultants)
Landscaping design: GREENCURE landscape & healing garden
General Contractor: Colombo Costruzioni
Construction Manager: Giorgio Ceruti
Rendering: Engram Studio; MIR; group C14
Photography: Paolo Riolzi
Interior Design: COIMA Image with Gensler

Starting from this assumption the project explores the theme of synthesis between ‘natural’ and ‘artificial’ both in formal and environmental deal. Furthermore, the comparison between the scale of the operation and the pre-existing volumes has suggested the search for a design solution characterized by a strong aesthetic and volumetric unitary.

The new project was conceived as a unique example in which the pace of the big portals, creates a lar­ge pergola that overlooks the park. The intention is not to propose a more “character” in a place where, present architectures are already strong and full of symbolism. The horizontal building de­fines a scan, a pace that “hosts” the functions, offices and an auditorium / asylum, and a square that becomes the access portal to the park and from the park. Simplicity, rhythm and essentiality are the characteristics of a large Milanese ar­chitectural culture that has made school.

Type: Invitation design competition – winner project (2013)
Customer: COIMA
Surface: 2,400 square meters
Project: Mario Cucinella Architects
Team: Mario Cucinella, Giulio Desiderio, Julissa Gutarra, Riccardo Minghini with Alberto Menozzi, Martina Buccitti, Enrico Pintabona, Daniele Morelli, Luca Stramigioli, Rachid Hicheri, Giuseppe Perrone. Models: Yuri Costantini, Andrea Genovesi
Competition: Luca Sandri, Alberto Casarotto, Alberto Bruno
Consultants: MSC (structures), Studio Ariatta (installations), group C14 (casing illumination), J & A (consultants)
Landscaping design: GREENCURE landscape & healing garden
General Contractor: Colombo Costruzioni
Construction Manager: Giorgio Ceruti
Rendering: Engram Studio; MIR; group C14
Photography: Paolo Riolzi
Interior Design: COIMA Image with Gensler

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Partendo da questo presupposto il progetto esplora il tema della sintesi tra ‘naturale’ e ’artificiale’ sotto il profilo formale e ambientale. Il confronto fra la scala dell’intervento e le preesistenti volumetrie ha suggerito la ricerca di una soluzione progettuale caratterizzata da una forte unitarietà estetica e volumetrica.

Il nuovo progetto, con i suoi 2.400 mq di SLP, è stato concepito come un unicum in cui, il ritmo dei grandi portali, crea un’ampia pergola che si affaccia sul parco. L’ intenzione non è di riproporre un altro “personaggio” in un luogo dove le architetture presenti sono già forti e cariche di simbolismi, ma di creare un progetto flessibile e riconfigurabile alternativamente in spazio uffici e spazio commerciale enfatizzando la relazione fra gli spazi esterni ed interni: si sfrutterà in particolare l’adiacenza a nord con il parco attraverso una piazza che diventa il portale di accesso per e da esso. Semplicità, ritmo, essenzialità sono caratteri di una grande cultura architettonica milanese che ha fatto scuola.

Tipologia: Concorso di progettazione a inviti – progetto vincitore (2013)
Cliente: COIMA
Progetto: Mario Cucinella Architects
Team: Mario Cucinella, Giulio Desiderio, Julissa Gutarra, Riccardo Minghini con Alberto Menozzi, Martina Buccitti, Enrico Pintabona, Daniele Morelli, Luca Stramigioli, Rachid Hicheri, Giuseppe Perrone Modelli: Yuri Costantini, Andrea Genovesi
Concorso: Luca Sandri, Alberto Casarotto, Alberto Bruno
Consulenti: MSC (strutture), Studio Ariatta (impianti), gruppo C14 (illuminazione involucro), J&A (consultants)
Progettazione Paesaggistica: GREENCURE landscape & healing garden
General Contractor: Colombo Costruzioni
Construction Manager: Giorgio Ceruti
Rendering: Engram Studio; MIR; gruppo C14
Fotografia: Paolo Riolzi
Interior Design: COIMA Image with Gensler