Masterplan Venetocity

MCA, in cooperation with the firm Land, has been engaged by the company Veneto City Spa to realize masterplan on an area of approximately 750.000 m2 in the widespread city of Veneto. Architecture, urban development, intelligence, sustainability and land reutilisation are the key elements in this new centre of gravity in the Veneto. Office space, a shopping promenade, a great shop window for local companies, training, leisure and free time - these are the vocations of Veneto City which integrates and develops concepts and aspects which transform a “normal” city into a “smart” city. Starting from reuse of land which would otherwise be designated for industrial/manufacturing purposes Veneto City constructs a “green” urban-architectural format. The concept behind realization  of this “smart green city” is based on a design and construction system complying with high quality and environmental standards. Trigeneration, geothermal and photovoltaic power… these are the keywords at the centre of Veneto City's response to the energy challenge to guarantee low cost energy supplies with low environmental impact.  The design of the buildings integrates renewable sources with sources looking to the future such as geothermal and photovoltaic energy. Besides, Veneto City is a green hub and a crossroads for the area’s main infrastructure arteries, symbol of the modern face of one of Europe's most important manufacturing areas.

Location: Veneto, Italy

Year: 2011 – in corso       

Client: Veneto City Spa


Surface: 750.000 m2

Project: Mario Cucinella Architects

Team: Mario Cucinella, Michele Olivieri (architect in charge), Alberto Menozzi, Riccardo Minghini, Giulia Pentella; Yuri Costantini (model maker)

Consultants: LAND (landscape); ALIA (environment), E-FARM  Engineering & Consulting S.r.l. (infrastructure), HYDROSTUDIO Consulting Engineers S.r.l. (infrastructure), MANENS-TIFS S.p.a. (energy), NORDEST INGEGNERIA S.r.l. (hydraulic), INGEGNERIA 2P & Associati S.r.l (hydraulic), MARCO BIZZOTTO ARCHITETTO (sicurity)

Images: MCA Archive