creative empathy

for a new culture of sustainability

The internationalization of building processes – with indifference to sites, cultures, energy and the local terrain – has created a diffusion of models inadequate to the demands of climate and local conditions, such that it has transformed construction into a global energy problem rather than an opportunity. If on the one hand, the growth of cities has been the great opportunity of this century, then on the other, the development of an economy governed exclusively by profit motives has led to a profound disregard for people, turning cities into places of alienation. The consequence has been a vulgarization of building models leading not only to a leveling of the urban landscape and an indifference to diverse  needs, but has generated patterns of consumption that are often irreconcilable with micro-economies,  resulting in increased pollution levels that are incompatible with human life. The definition of sustainability must take into account two points of view: one technological and performance-based, and the other concerning a new relationship between architecture and landscape that generates identity with a greater creative empathy. Opposed to a model that is indifferent to places and people, sustainability is by definition not global; it is against the principle of leveling and against the simplification of languages.