The curving lines of the walls open up to create passages, and generate alluring environments that dialogue with one another, without closures.
Artemide Stand – 2023 Milan Furniture Fair
On the occasion of Euroluce 2023, MCA designed the stand for Artemide at the Salone del Mobile, the Milan Furniture Fair.
A space to be discovered by walking through it
An area of 1000 square metres where a flowing architectural ribbon uses light to generate a story that is experienced as it reveals itself.
The sign repeats in the dynamism and movement of a narrative ribbon that creates a continuum with the outside and accompanies visitors as they experience the pathway.
The heart of the exhibition
An enclosed room at the centre of the display will present the beating heart of Artemide where the protagonists will be the company’s training and research, and where the experience of its most advanced innovations, such as Integralis technology, will be presented.
Tra luce e ombra si arriva a un giardino in cui eleganza, design e illuminazione si fondono con la natura
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