Social Media & Digital Specialist

3+ years of experience / Milan

For our communication team based in Milan, we're looking for an experienced Social Media & Digital Specialist. The new resource will support the team in managing social media channels, community engagement, strategic planning, analysis and reporting. This person will play a key role in storytelling and content distribution, as well as executing daily posting and editorial planning on our social media channels. With a proven history of growing social audiences and knowledge of analytical tools, this person has a strong artistic sense, an eye for powerful visuals, strong writing skills, narrative skills and understands the MCA voice. In addition, the resource will be responsible for updating and overall content maintenance of the practice’s corporate website.


Key Responsibilities

• Website management: select, edit and insert content into the corporate website.

• Social channel management: create, manage and optimise content on the brand's various social channels. Master MCA editorial tone of voice, which may be different between platforms. Monitoring the growth of channels and presenting detailed reports and actions on how to best manage them in line with the firm’s philosophy and identity. Develop social media campaigns.

• Strategic planning: develop and implement social media strategies in line with brand objectives. Developing an editorial calendar for social content, highlighting important dates to consider when generating content and ensuring that this content is relevant, engaging and published regularly.

• Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations.

• Community engagement: building, managing and growing online communities.

• Analysis and reporting: monitor, analyse and communicate the results of social media activities, providing insights and suggestions for continuous improvement, presenting reports and suggesting detailed actions on how best to manage them in line with the studio’s philosophy and identity.

• Constant updating: keeping up-to-date on social media tools, industry innovations and current strategies.

Primary Skills & Qualifications

• Degree in marketing, advertising, communication, or related field.

• 3+ years of experience as a Social Media Manager, for a company in the architecture, cultural, and creative industries.

• Extensive knowledge of a variety of current social media platforms, especially Instagram, LinkedIn and YouTube.

• Italian mother tongue; excellent spoken and written English (C1).

• Excellent copywriting skills in English.

• Experience and knowledge of major graphic and video editing software. Adobe pack will be appreciated.

• Excellent understanding of how to craft effective social media strategies.

• Conduct social media competitor analysis.

• Ability to analyze data and knowledge of social media analysis tools and abilities to develop social media campaigns.

• Manage the social media budget and develop the social media marketing plan annually.

• Digital marketing knowledge.

• Able to individuate social creators for content development (photos, videos, Instagram lives during events).

Preferred Qualifications

• Prior experience as a copywriter.

• Prior experience as a content manager.

Personal skills

• Excellent organisational skills, focus, and strong attention to detail.

• Excellent problem-solving techniques.

• Excellent communication skills, both written and verbal. Clear, confident communication abilities.

• Effective time-management skills.

• Strong multitasking capabilities under pressure.

• An established ability to synthesize and communicate information quickly.

• Able to work outside standard working hours (occasional evenings and weekends).

• Experience of working cross-culturally is a plus.

What we offer

• An exciting international working environment.

• An appropriate salary, considering your skills and personal value to the organization.

• Training and development opportunities.

The studio based in Bologna and Milan, is composed of an international team of more than one hundred architects, engineers, graphic designers, model makers and researchers. Founded in 1992 in Paris and then in 1999 in Bologna, the studio has a solid experience in design architecture that integrates environmental and energy strategies, making use of an internal R&D department, which carries out research on sustainability issues following a holistic approach.

All projects are united by a common focus on technological integration with environmental and climate strategies to create buildings that can reduce their environmental impact in view of the UN 2030 and European 2050 objectives. Therefore, the practice aims to contribute to the mitigation and adaption of actions that diminish the impact of climate change, on the one hand, and to create positive social evolution through greater public participation and sharing of urban planning and transformation processes, on the other.

MCA is an equal opportunity employer. We are committed to treating all employees and applicants equally, regardless of gender or marital status or background, nationality or ethnic origin, religion or religious belief, sexual orientation, disability, or age.

Apply here